1.1.  The Box Fashion Int with ABN 86669580269   (‘we’, ‘us’, ‘our’, ‘The Box Fashion’) is an accessories membership service company that provides our members with the latest fashion pieces and styling advice, all delivered to your doorstep in a box.

1.2. Our business model is largely based on an online marketing system as well as a referral system. Therefore, our success depends on reviews from our clients and our relationship with members, clients and business partners. This relationship is built on trust and quality service. When we collect your personal information from sources other than directly from you, you will have had to confirm that you are agreeable for others to have shared your information. To provide holistic care and support to our members, we rely on all Group Affiliates and their services. The Box Fashion Int and the Group Affiliates are committed to offering you an all-encompassing solution that is in your interest, and that will benefit your health and wellbeing.

1.3. We value our membership holders, clients, and business partners. We understand the sensitive nature of the personal information which we hold. It is for this reason that the protection of your personal information is one of our top priorities. We endeavour to maintain the confidentiality of your personal information.

1.4. This privacy policy (“privacy policy“) explains –

1.4.1. how we collect, use, transfer and protect your personal information; and

1.4.2. the rights you have in relation to your personal information.

1.5. This notice may be revised from time to time as and when necessitated by the changes in our growing business. Updated versions of this notice will be posted on our website and be made available via email on request. If you wish to receive this privacy policy by email, you may do so by request to our information officer at informationofficer@theboxfashion.co.za.


2.1. Personal information is information that may be used to identify an individual or a company.

2.2. Examples of personal information include, but are not limited to –

2.2.1. name;

2.2.2. contact information;

2.2.3. information relating to race, gender or sexual orientation, age;

2.2.4. fashion and style-related preferences;

2.2.5. physical attributes


3.1. We collect and use personal information mainly to perform direct marketing and to perform contractual obligations. We undertake direct marketing in instances where we have a pre-existing relationship with you, and you have agreed for us to contact you for purposes of direct marketing or where we have asked your permission to do so. In other words, where there is a legitimate and mutual interest.

3.2. We may collect personal information which includes, but is not limited to –


Type of information Description of information
Identification and contact information, and information that will assist us to provide products and services to you
  • name
  • physical and postal address
  • email address
  • telephone or other contact details
  • gender
  • marital status
  • date of birth
  • physical attributes
  • photos
Financial information and account details
  • bank account number and account details
  • credit or debit card details
Device information
  • operating system
  • device version
  • device manufacturer
Other sensitive information
  • fashion- and style-related preferences
  • other sensitive information voluntarily provided by you


3.3. We may also collect feedback, comments and questions received from you in service-related communication and activities.

3.4. When personal information is collected, we will indicate the purpose for the collection of the personal information and whether the personal information required is compulsory or voluntary. We will, to the extent possible, inform you of the consequences for failing to provide the requested information.


We collect your personal information in one of the following ways –

4.1. directly from you through a telephone call centre;

4.2. directly from you by filling in online forms on our website and/or on social media;

4.3. from our clients that refer you to us;

4.4. when you use our website, your information may be automatically collected (e.g. data gathered by cookies);

4.5. when you use our website for online queries;

4.6. when your personal information is publicly available; and

4.7. if you gave consent to the collection of your information from another source (including our Group Affiliates) and we have provided you with the detail of the source.


Personal information collected by us may be used, stored, disclosed or shared for the following purposes –

5.1. to communicate with you regarding purchase;

5.2. testimonials;

5.3. to process your purchase and subsequent payments until any outstanding amount is settled;

5.4. to ensure that the content of our website is presented in the most effective manner for you and your computer;

5.5. to conduct market research;

5.6. to comply with our internal policies and procedures, such as:

5.6.1. audit reports;

5.7. to respond to queries or resolve complaints regarding products and/or services;

5.8. to handle requests for the correction, updating, access or deletion of your personal information;

5.9. to comply with applicable laws and regulatory obligations; and

5.10. to assess the suitability of a product.


6.1. Access to your personal information within The Box Fashion Int is restricted to those individuals who require access to your personal information for business purposes.

6.2. We may share your information with other companies. This will only be done to the extent that it is in pursuance of our legitimate interests or once you have given us your explicit and prior consent to do so. Furthermore, we may share your personal information with third parties in the event of any of the following occurring –

Merger Civil rehabilitation
Acquisition Joint-venture
Assignment Transfer of all or any part of The Box Fashion Int
Any insolvency or similar proceedings

6.4. Where we disclose your personal information to the above parties, they will be bound to use that personal information for the reasons and purposes it was provided to them and not for any other purpose.

6.5. The Box Fashion Int may be obliged to disclose your personal information to the extent that it is required to do so by law or where we believe it is necessary to protect our rights.


7.1. The Box Fashion Int will –

7.1.1. take reasonable and appropriate technical and organisational measures to ensure that your personal information is kept secure and is protected against unauthorised or unlawful processing, accidental loss, destruction or damage, alteration, disclosure or access. This includes for example, encryption of your personal information and ensuring that adequate firewalls are in place;

7.1.2. provide you with access to your personal information to view and/or update your personal details;

7.1.3. promptly notify you if we become aware of any unauthorised use, disclosure or processing of your personal information; and

7.1.4. provide you with reasonable evidence of our compliance with our obligations under this policy on reasonable notice and request.

7.2. Whilst we will do all things reasonably necessary to protect your rights of privacy, we cannot guarantee or accept any liability whatsoever for unauthorised or unlawful disclosures of your personal information, whilst in our possession, by a third party who is not subject to our control, unless such disclosure is as a result of our gross negligence.

7.3. If you disclose your personal information to a third party, such as an entity that operates a website linked to this website or anyone other than The Box Fashion Int, The Box Fashion Int SHALL NOT BE LIABLE FOR ANY LOSS OR DAMAGE, HOWSOEVER ARISING, SUFFERED BY YOU AS A RESULT OF THE DISCLOSURE OF SUCH INFORMATION TO THE THIRD PARTY. This is because we do not regulate or control how that third party uses your personal information. You should always ensure that you read the privacy policy of any third party.

7.4. All information obtained by The Box Fashion Int is stored on dedicated servers within the borders of South Africa. The servers are secured behind a firewall, and access to the servers is password protected and strictly limited. Notwithstanding this, no security measures or systems are impenetrable. We cannot make any guarantees against data breaches.


8.1. We undertake to provide you with access to your personal information and provide mechanisms so that any personal information found to be inaccurate or incomplete can be corrected or amended as feasible, subject to any requirement or rule for such personal information to be retained by law.

8.2. Prior to the amendment, correction or removal of your personal information, we will require you to identify yourself and to identify the portion of information requested to be amended, corrected or removed. A request for the amendment, correction or removal of personal information may be declined if the process of the request is unreasonably repetitive, requires disproportionate technical effort, or jeopardises the privacy of others.

8.3. The services of access and correction of personal information are done free of charge, except to the extent that it would require disproportionate effort by The Box Fashion Int. Once personal information is deleted, residual copies of the information may take a period of time before they are deleted from our servers and may remain in our backup systems.

8.4. It is important that any information you provide directly to us is accurate and correct. Please let us know as soon as you can if any information that we hold about you is no longer correct.

8.5. Providing false or inaccurate information in order to obtain a product or service may also result in said product or service being restricted or cancelled.


9.1. We will only retain your personal information to the extent and duration that we have a legitimate interest to process your personal information as defined in point 5 above (“Use of Personal Information”).

9.2. We will, upon your request, promptly return or destroy any and all of your personal information in our possession or control, save for that which we are legally obliged to retain.


10.1. To the extent that we transfer your personal information outside the borders of Australia, we will ensure appropriate safeguards are in place, including, for example, ensuring that the third party who is the recipient of the information is subject to a binding agreement.


11.1. As a data subject, you have a number of data privacy rights. These rights include –

11.1.1. a right of access: subject to certain exceptions, a data subject, after providing adequate proof of identity, has the right to – request The Box Fashion Int to confirm whether any personal information is held about the data subject; and/or request from The Box Fashion Int a description of the personal information held, including information about third parties who have/had access to personal information.

11.1.2. a right to request correction or deletion: a data subject may request The Box Fashion Int to – correct or delete personal information about the data subject in our possession or control that is inaccurate, irrelevant, excessive, outdated, incomplete, misleading or obtained unlawfully; and/or destroy or delete a record of personal information about the data subject that The Box Fashion Int is no longer authorised to retain in terms of the relevant legislative provision.

11.1.3. a right to withdraw consent and to object to processing: a data subject that has previously consented to the processing of his/her/its personal information has the right to withdraw such consent and may do so by providing The Box Fashion Int with notice to such effect to our Information Officer (at the contact details set out below). Furthermore, a data subject may object, on reasonable grounds, to the processing of personal information relating to him/her/it;

11.1.4. a right to not be subjected to direct marketing by means of unsolicited electronic communications: a data subject has a right not to be subject to direct marketing by means of unsolicited electronic communications unless you have given us your consent or you are an existing customer of ours;

11.1.5. a right not to be subjected to automated decision-making: a data subject has a right not to be subject to a decision which results in legal consequences for him/her/it which is based solely on the basis of the automated processing of personal information.


12.1. If you have any questions about this notice or treatment of your personal information or wish to exercise any of your rights, please address an email to info@theboxfashion.com.au.


Last updated: January 2021.

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